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Section 194R: Tax Deducted at Source on Benefits or Perquisites provided to any resident individual by arising out of his Business or Profession has been applicable from 1st July, 2022.

Provision of this Section 194R says that any person who provides benefit or perquisite worth more than Rs 20,000 in a year to any resident Individual that arises from their business or profession must deduct tax at source at the rate of 10%. This benefit or perquisite must also fall under the definition of income under section 28(iv) of the Income Tax Act, 1961.

The perks, benefits, amenities, or facilities that a resident individual enjoys in the course of, or in the exercise of, his business or profession instead of the regular consideration payable to him, in monetary terms, in the course of such business or profession are those that are proposed to be covered by this new section 194R. These benefits or perquisites are likely in kind, or in a combination of cash or kind. According to section 28(iv) of the Income Tax Act, 1961 certain advantages or perquisites are taxable as business receipts.

Benefits or perquisites on which tax is required to be deducted

The guidelines provide the following examples of where the tax has be deducted under Section 194R:

  • When a person provides monetary or in-kind incentives such as a television, car, computer, gold coin, mobile phone, and so on.
  • When a person sponsors a trip for the recipient and his/her relatives upon meeting certain goals.
  • When a person provides a free ticket to an event
  • When a person provides free medicine samples to medical practitioners

Calculation of the threshold limit

Section 194R will be triggered only when the value of benefits and perks exceeds the limit of 20000 during the year (including this financial period i.e. 1 April2022 -31 March 2023),

Those perks and benefits that is delivered after July 1, 2022, should be subject to the tds deduction required by the aforementioned clause by the benefits provider.

How to deduct tax on benefits in kind?

If the benefit or perquisite is to be provided in kind, the deductor has to ensure that the recipient of such benefit pays advance tax on the value of such benefit. Alternatively, the benefits provider may pay TDS to the government under Section 194R (TDS also considered as part of the benefit). 

Other circumstances explained

There are a few more examples given so that you can see how TDS can be used in other situations.

As long as the product is not returned, it is considered a benefit or perk for the manufacturer to give the social media influencer, who will use it to promote their product on social media.

If a customer or service recipient pays for any expenses incurred by a person in a business or a profession, that person is effectively receiving a benefit or perquisite from the customer/service recipient in the course of business/profession. A benefit or perquisite is not a benefit or perquisite if the business/service provider pays for the expenses and the customer/service recipient reimburses the same, provided that the invoice is obtained on behalf of the customer/service recipient.

Exceptions to Section 194R

  • The guidelines show how TDS under Section 194R would not apply in a number of sales promotion situations.
  • Customers can get discounts on sales, cash discounts, and rebates.
  • When some units of a product are given away for free when you buy a certain number of other units of the same product (for example, “buy one, get one” or “BOGO”).
  • However, the above exception about not having to pay tax does not apply to free samples.
  • It also says that Section 194R doesn’t apply if the benefit or perk is given to a government entity that isn’t a business or profession, like a government hospital, etc., that isn’t making money from it.

• Also, the costs of the conferences that teach the dealer or business about the product launch, sales techniques, or other similar things are not a perk or benefit. But these conferences can’t be like rewards or bonuses for the dealers or customers who reach certain goals. Hence, from now onwards, the taxpayers need to identify transactions which are in the nature of benefits and perquisites and comply with the new TDS provision.

Most cases revolving around the receipt of a demand notice from tax authorities come with some element of anxiety that should not be the case. There is no reason to worry if you have a GST notice or a notice pertaining to income tax. A fact driven compliance response can take care of most issues seamlessly. 

This blog is designed to provide a ‘how to handle’ guide to GST notice that will include how to respond to GST notice, compliance achievement, and mitigation of penalties. 

What is a Notice of GST? 

A GST notice is a formal message from a tax office to a taxpayer showing some gap in filing returns, not filing returns, factually late returns, or tax due that has ommitted and is suspected to avoid tax.

Common types of GST notices include: 

  • Show Cause Notice (SCN): which means to explain or justify a particular non-compliance
  • GST Demand Notice: which is issued when there is tax, interest payable, or a penalty close to payment.
  • Notice Under Section 73/74: which is issued in regard to unpaid or shortpaid tax.
  • Notice regarding Mismatch of GSTR-3B & GSTR-2B: issued regarding ITC mismatch or having excess Input Tax Credit claimed.

Why Did You Receive a GST Notice?

  • GSTR-3B and GSTR-2B regarding lack of or mismatch.
  • Input Tax Credit (ITC) claimed.
  • Failure to submit or delays in submission of returns.
  • Incorrect or inappropriate detailing of goods/services.
  • Intent to evade payment of tax.
  • Differences on e-invoices to actual turnover.
  • Fraudulent GST registration or ineligible uploads of invoices claiming input.

Step by Step Guide to Respond to a GST Notice

Step 1: Read the Notice Carefully  

Pay particular attention to the very first paragraph of the notice and the number of the notice and to what date the notice has been issued, and the domain of the GST Act the notice is coming from. Also, do keep an eye on what date the reply to the GST notice is due.  

Step 2: Download the Notice from the GST Portal  

The first step is to log in to the GST portal. Then go to the option which says Services and then User Services, then to View Notices and Orders. Download the document and save it on the computer for future reference.

Step 3: Analyze the Issue

In the case of discrepancies, such as a mismatch of ITC in GSTR-3B and GSTR-2B, seek assistance from your CA or GST specialist, such as Optotax.

Step 4: Prepare a Response with Supporting Documents

Detail your response as formally as possible, substantiating all the points of the GST notice with relevant documentation, including invoices, receipts, reconciliations, and tax computations.

Step 5: File Your Reply Online

Navigate to the same section of the GST portal where the notice was filed. Attach all of your filed responses, and make sure that nothing is left out, since the escalation of the notice with incomplete documentation is considered a delay, and will also incur a penalty.

Step 6: Follow Up and Attend Hearings (If Required)

Assess the notice thoroughly in advance of the hearing and bring all relevant documents with you. Your CA is required to come with you if this is the case.

Consequences Of Non-Action  

  • Fines for GST infractions  
  • Penalties for late tax payment  
  • Withdrawal of GST registration  
  • Provisional seizure of bank accounts or other assets  
  • Criminal prosecution for extreme tax avoidance  

Strategies to Prevent Any Future GST Notices  

  • Regularly reconcile GSTR-2B with GSTR-3B  
  • Pay all taxes punctually  
  • Claim only eligible Input Tax Credit (ITC)  
  • Engage professional consultants like Optotax for internal audits  
  • Maintain comprehensive records of all financial transactions  
  • Verify that all suppliers meet compliance requirements  

Conclusion  

Receiving a demand or show-cause GST notice might induce a state of panic, but if you take the time to analyze the situation and respond in the right manner, you’ll shield yourself from penalties and other problems down the line. Retaining a professional Chartered Accountant or GST advisor who is competent at dealing with these types of notices is a must. 

Optotax, for example, can provide guidance on notice responses, ITC reconciliation, and comprehensive GST requirements if you don’t know where to go or what to do next.  

Do you want dedicated guidance to respond to a GST notice? Speak with a specialist today to eliminate the prospect of incurring undue fines. Visit website: Income Tax Filling